Custom Payload with Next.js
The websites were built using Payload, a modern headless CMS powered by Next.js, offering SMG excellent scalability and the flexibility to adapt as their technology and business evolve.
Payload Website Design
PayloadCMS · Logo Design · SEO · Web Design · Graphic Design · Next.js
SMG’s key driver for the project was to stand out from the crowd.
We were approached by SMG’s team to redesign their existing website, creating a suite of sites to reflect their products. To meet SMG’s requirements, we suggested a corporate company page with their history and team members, which led off to two websites that followed the same design, but highlighted the individual products to effectively reach their target audiences.
To position SMG amongst the technology elite of their industry, we also suggested a redesign of their logo and marketing materials to match their re-branding.
Before embarking on this project, our SEO team completed an audit to identify areas for improvement in the new websites and the effectiveness of their existing keyword targeting. This information was used in the content writing to ensure the websites rank competitively for their target keywords. Using the dedicated corporate company page, we avoided adding duplicate content to the websites, particularly for SEO.
Key Features & Achievements
Refreshed Logo Design
We created a refined, modern logo that aligns with SMG’s rebranding, helping position them as a contemporary, forward-thinking leader in their sector.
Consistent Designs across Platforms
The three websites and promotional materials share a consistent design, maintaining brand cohesion while allowing each site to spotlight its specific product offering and target audience effectively.
Quick Turnaround
Operating in a fast moving industry, SMG wanted high-performance relevant websites when attending trade shows. Because of these requirements, the turnaround of the project was three months.
Three Websites that Reflect the Core Products Created by SMG.
To reflect the innovative and fast-moving nature of SMG’s industry, the websites were developed using Payload, a modern headless CMS built on Next.js. This platform offers excellent scalability, allowing the sites to evolve alongside the business and adapt to emerging technologies.
Alongside the website development and content creation, we designed promotional materials for SMG to use at expositions and during pitches. These materials include pop-up banners, flyers, technical data sheets and powerpoint templates.
Client Impact:
With SEO-led content and a scalable headless CMS underpinning the build, SMG are better equipped to grow their digital presence, attract the right audiences, and adapt quickly to industry advancements. Their new suite of websites not only supports their business goals but also reflects the forward-thinking, innovative nature of their work.
“Big thanks to Sam Barnes and team at Design Monkey Media Ltd for the incredible design and dev work and their ongoing close support.”
Get in touch today if you're looking to elevate your digital presence with a custom solution that speaks to your unique business needs. Whether you’re seeking a full website redesign, brand refresh, or seamless integration with cutting-edge technologies, we’ll collaborate with you to create a scalable platform that supports your growth and positions you as a leader in your industry.
More
Projects
Web Design · Wordpress
Financial Services Website Design
Read how we created a seamless, scalable system for Volvo Financial Services and its subsidiaries, enabling them to manage several branded finance websites without a hitch. We built a centralised WordPress multisite. We pre-customised the content and made the platform serve their central branding needs. We made it secure and easy to update.
Application Development · Web Design · React · Web Development
MyFactory & Smart Factory
A comprehensive factory management system was created and developed by our team for ACT's MyFactory & CIS's Smart Factory. What began as an online catalogue has morphed into an efficient, headless-react front end that operates on an AWS architecture. The system integrates well with the many different data sources that surround K8 ERP and Sage and their product data. This solution is scalable and now operates in various factories across the globe, managing to improved efficiency and productivity.